Mondaine

Helvetica

Swiss

Made

A

Timeless

Font

 

The quick

brown fox

jumps over

a lazy dog.

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© Monotype GmbH

WE LO
HELVETICA

Well-thought-out, balanced, even-tempered, essential, soft and fluid, with its sophisticated, harmonious and logically structured forms is the font for everyday needs of advanced printing.

The 6 similarities between Helvetica® and Mondaine

Swiss Icon

Focus on what really matters, uniting distinguished and timeless Swiss design with innovation, high craftsmanship and functionality providing a lifetime of reliability.

Tradition

For many years, we and also Helvetica® have followed a simple idea: form and function in perfect harmony.

Timeless

Ingenuity and simplicity are the elements which often distinguish an attractive piece of design from a truly iconic design classic.

Highly readable

Contrast, proportion and layout are core elements to form clearly, arranged and functional products for everyday use.

Worldwide known

Conceived in Switzerland, made for the world.

Unmistakable

Uniqueness and unmistakability. This stringent design illustrates function and graphic tradition.

The
Transfor
mation

«The Mondaine Helvetica goes beyond mere visual identification; it is instinctive.»

André Bernheim
CEO Mondaine Watch Ltd.

Choosing the Helvetica® font as a muse, with its quintessentially Swiss values and style, has enabled the creation of a time-tested yet hamonious watch collection.

Just like the type font, Mondaine Helvetica is discreet, yet strong in the conviction of providing efficient time-keeping in a tempered recognizable form.

One font
Three styles
One axis

The Helvetica® number «1» with its famous curved crossbar has been used as a model for the lugs.

Horological
Smartwatch

Where horology and technology meet

First ever Swiss-made smartwatch launched by iconic watch brand Mondaine

Inside this watch is the latest in smart technology focused on monitoring activity and sleep, featuring MotionX® activity tracking, Sleeptracker® sleep monitoring, Sleep cycle alarms, Get-Active alerts and Smart coaching - all the data from which can be backed up and stored in the MotionX cloud.

Get inspired

About

1957

Helvetica® is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.

«Helvetica® is a font of such practicality – and, its adherents would suggest, such beauty – that it is both ubiquitous and something of a cult.»

Simon Garfield - Just my type

«And Helvetica® maybe says everything, and that‘s perhaps part of its appeal.»

Jonathan Hoefler

«And I think i‘m right calling Helvetica® the Perfume of the city. It is just something we don‘t notice usually but we would miss very much if it wouldn‘t be there.»

Lars Müller

Thousands of companies got inspired by Helvetica® while creating their logos:

Lufthansa, Target, North Face, Nestlé, BMW, Samsung, 3M, Greyhound, Motorola, Kappa, evian, Energizer, and many more.

Impressum

Address:

Mondaine Watch Ltd.
Etzelstrasse 27
8808 Pfäffikon SZ

Contact:

T: +41 58 666 88 00
info@mondaine.ch

Legal details

Terms of use
Privacy Policy

Webdesign & Developpement:

www.geyst.ch

Pictures / Font:

Reproduced with the kind permission of Monotype GmbH.

Helvetica Homage to a Typeface /
Lars Müller Publishers

Helvetica Forever /
Lars Müller Publishers

Helvetica is a registered trademark of Monotype Imaging Inc.

© Copyright 2014
Mondaine Watch Ltd.